A marketing choice for ‘Doctors Choice’
28 November, 2016
The AT-Info-Map team met with the Director of
Doctors Choice in Gaborone, Lance Motikeng, to present the first
version (V1) of the Assistive Technology Information Mapping
(AT-Info-Map) mobile application.
Doctors Choice (PTY) Ltd is a
wholly (100%) citizen owned company which supplies a wide range of
medical, surgical, laboratory, dental equipment and consumables to
hospitals, medical centers, surgery centers and physician’s groups.
The company also supplies long-term healthcare facilities.
According to Lance, Doctors Choice intends to address critical skills
gaps in Botswana by employing more and training people to gain
experience, and ensuring a long term quality s service to clients in
Botswana and beyond.
However, one of the challenges, if not
skills, the company has been facing or lacking, is to do with
marketing their products.While they believe that they have done well
in providing responsive, efficient and cost-effective service in the
delivery of healthcare products and supplies to the healthcare
industry and to government agencies, they are worried that they have
not been able to reach out to many potentials customers out there.
“Putting money in marketing is very expensive. All that we are
able to do is to go door-to-door marketing our products, but we have
not been able to invest in other more effective strategies of
marketing,” admits Lance.
He therefore sees the At-Info-Map
App, when it finally rolls out, as an alternative strategy that can
help grow their business.
“Let’s hope people will adopt the App
quite quickly. I’m sure the App will help us,” he adds, while
acknowledging that currently people do not know much about them as the
majority of customers are referred to them by rehabilitation offers.
He emphasized that once the App is finally launched, Doctors
Choice will be one of the first suppliers that will be seeking to
choose the App as their alternative marketing strategy.
“This
App is going to help us a lot,” he said.